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One of the Best Words to Use on Your Coaching Website
One of the greatest words of all time in marketing is the word free. I learned this in a book, Tested Advertising Methods by John Caples. This book is a classic recommended by many gurus and was highly...
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The Other Best Word to Use on Your Coaching Website
I was taught in John Caples book, Tested Advertising Methods, that the two best words to use in advertising are “free” and “new”. I wrote about the first word, “free” in this post: One of the Best...
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